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Communication & Sales training

Sales Negotiation Mastery for Retail

Influencing Buyers, Closing with Confidence

A two-day, practice-heavy programme for retail teams. Participants learn to read interaction styles, apply influence principles in the aisle, handle objections and price or policy pushback calmly, and close sales while building long-term loyalty.

2 days HRD Corp claimable
Sales Negotiation Mastery for Retail corporate training session

Learning outcomes

  • Read customer interaction styles that drive decisions
  • Apply the 6 laws of influence in guest interactions
  • Turn "maybe" into "yes" by handling resistance
  • Respond calmly to price and policy pushback
  • Close naturally and build loyalty through mutual value

Course outline

  1. 1

    Reading the Customer

    • • Interaction styles that drive decisions
  2. 2

    Influence in the Aisle

    • • The 6 laws for guest interaction
  3. 3

    From "Maybe" to "Yes"

    • • Handling sales resistance effectively
  4. 4

    Cool Under Fire

    • • Responding to price and policy pushback
  5. 5

    Closing with Impact

    • • How to ask without awkwardness
  6. 6

    Sell What Matters

    • • Connecting offers to real customer intent
  7. 7

    Win Together

    • • Creating loyalty through mutual value
    • • Role-play practice

Quick facts

Is Sales Negotiation Mastery for Retail HRDC claimable?
Yes. Sales Negotiation Mastery for Retail is HRD Corp (HRDC) claimable under the SBL-Khas scheme, so the training fee can be paid from your company's levy with no upfront cost.
How long is the programme?
2 days. The schedule can be adjusted, for example split into half-day sessions, to suit your operations.
Who should attend?
Retail sales associates, Store supervisors, Outlet managers.
Where is it held?
In-house at your premises, at an external venue or hotel of your choice, or virtually, anywhere in Malaysia including Kuala Lumpur, Selangor, Penang and Johor.
Can the content be customised?
Yes. We tailor examples, case studies and activities to your industry, KPIs and company values while keeping the HRD Corp approved learning outcomes.

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